Umbro logo evolution
03/04/2010, 13:00 by marioz
The logo hasn’t really changed much over 85 years it’s been around (started as “Humphreys Brothers Ltd.” in 1924). The logo started as the company name framed in a diamond, an iconic shape for years to come. Over time, it shape-shifted, with lines disappearing or multiplying and fonts moving from formal to playful. All the while, the diamond shape remained a solid and confident mark.
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